Unintentional Entrepreneur: New York

Thursday, August 13, 2009 from 6:00 PM to 8:45 PM (ET)

New York, NY


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Event Details

You are invited to

Unintentional Entrepreneur: New York

a free workshop for entrepreneurs (with pizza + drinks)

Thursday, August 13th
6
:00 - 8:45pm
For Your Imagination

Schedule:

6:00 - 6:25pm Informal Networking, Food and Drinks
6:30 - 6:55pm "Accounting and Bookkeeping Fundamentals" : Mitch Stoller
7:00 - 7:25pm "Creating and Maintaining your Online Presence" : Shashi Bellamkonda
7:30 - 7:55pm "Marketing your Small Business" : David Berkowitz
8:00 - 8:45pm Q&A, Networking, Food and Drinks


Unintentional Entrepreneur is an initiative brought to you by Outright.com and Network Solutions to support the challenges facing a unique segment of new business owners; Unintentional Entrepreneurs. With little help from the credit market, government, or economy, we're a country with explosive growth amongst self-employed professionals, side business owners, recently laid-off employees or freelancers who have marketable skills, experience and knowledge that they are using to start or run their own businesses during the economic downturn.

The New York workshop is part of a five-city tour (Atlanta, Los Angeles, New York, San Francisco, Washington D.C.) for Unintentional Entrepreneurs; providing an opportunity to learn from veteran entrepreneurs, network with local small business owners, and gain insight in the following areas:

  • Managing financial transactions
  • Bookkeeping basics and small business tax tips
  • Getting started online; building your web site and brand
  • Effective and efficient marketing methods

SPEAKERS:

David Berkowitz is Director of Emerging Media & Client Strategy for 360i, the digital marketing agency, where he develops social media and mobile programs for marketers spanning the media & entertainment, retail, travel, and CPG industries. He writes a weekly column for MediaPost, with over 200 published to date, and contributes to Ad Age’s Digital Next blog and 360i’s Digital Connections, along with his own MarketersStudio.com. He has spoken at nearly 100 events including Digital Hollywood, Web 2.0 Expo, Blog World Expo, ad:Tech, and iMedia

Mitch Stoller :A founding partner of Group SJR, Mitch Stoller set out on his own after 15 years in the public relations, market research and advertising worlds.  At both large firms, such as PR giant Burson-Marsteller, and boutiques, like ad agency SS+K, he learned the ropes and what he believed worked and didn’t work. 

Today, Mitch’s firm has over 20 employees and offices in New York and Los Angeles. A truly integrated agency, SJR handles market research for multinational like Nokia, Nestle-Purina and Frito-Lay, public relations for BillShrink.com, Intelius, and RecycleBank and branding for New York University Langone Medical Center, the League of Conservation Voters and MIT. 

A graduate of Princeton University, Mitch lives in New York City with his wife and two children.


Shashi Bellamkonda works at the heart of Web hosting company, Network Solutions, as their first-ever 'Social Media Swami'. In this leadership role he has helped Network Solutions aggressively move into the online space to actively listen to and interact with its customers. This push paid off when Network Solutions won the 2008 SNCR Excellence in New Communications Award for Online Reputation Management and the 2009 a Gold Quill Award of Excellence in Social Media from the International Association of Business Communicators (IABC).  

Shashi has presented previously on " 'Social Media Tools for Small Business', 'How to Sell Social Media to Your Boss' and  "Online Reputation Management – Best Practices & Lessons Learned", at national and regional conferences like SXSW, NewComm Forum (SNCR.org), Online Media Bootcamp, DC Chamber of Commerce, Affiliate Summit, American Institute of Writers, and Podcamps, Efactor Event in Atlanta, Blog Potomac.
Shashi had a very pleasant surprise when Washingtonian magazine included him in the Washington's Tech Titans list. Other media mentions include Washington post, Webmaster Radio, BlogTalk Radio, Shel Holtz's ForImmediateRelease 

When

Thursday, August 13, 2009 from 6:00 PM to 8:45 PM (ET)

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Where

For Your Imagination
22 West 27th Street
(Between Broadway and 6th Ave)
New York, NY 10001




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